There was a time when some smoothly-spun words about recycling would gain nods of approval from stakeholders. However, greenwashing is no longer acceptable and sustainability reports and ESG reports (Environmental, Social, Governance) must set out a company’s sustainability vision, share its goals and map its progress. As climate change accelerates, consumers, clients, communities, employees and investors want to see plans not pledges, convictions not cliches, results not rhetoric. As well as addressing the challenges, they must show that they are also identifying the emerging opportunities.
With responsible corporate behaviour in the spotlight, businesses must secure trust and confidence by demonstrating their shrinking environmental footprints and long-term viability. They need to future-proof their reputations by establishing their green credentials, demonstrating financial stability, workforce and supply chain reliability, prioritising health, safety and wellbeing, and promoting diversity, equity, inclusion and ethics throughout their operations. They are under pressure to make verifiable commitments to net zero carbon emissions, consistent with the Paris Agreement’s Climate Goals and other national and international industry standards and regulations.
While actions undoubtedly speak louder than words, there is still a place for transparent reporting. I have been writing ESG reports and sustainability reviews for over 30 years, helping businesses and brands in all sectors develop their messaging, illustrate their actions and enabled them to take ownership of their sustainability narrative. Whatever the message about their business, environmental and social performance, I can help businesses communicate with clarity – well-crafted narrative that translates complex data into relatable information and moves past statistics towards the value of simple and engaging reporting that convinces, persuades and inspires.