Copywriting comes in various guises, each differentiated by purpose, audience, medium, concept, style, and tone. On any day, I can be wearing a variety of hats depending on what I’m writing about, who I’m writing it for and where it’s going to be read.
Professional copywriting services for print, web and digital.
Anyone can put one word in front of another but it’s a bit like doing your own decorating. You’ll save money but it’s never going to look as good as it would if you’d called in the professionals, particularly when you start to notice the poor cutting in and the streaky brush strokes.
Likewise, you may have an advert, brochure or website that looks the dogs bollocks. But it’s no guarantee that it will be read. How many people have you been drawn to by their appearance only to discover that they’ve got the personality of a toaster?
Here’s a more in-depth look at some of the copywriting services I provide.
“What is written without effort, is in general read without pleasure.”
Samuel Johnson
Brochure Copywriting
Expert brochure copywriting that engages your audience, sells your brand, conveys your message and compels people to act.
Annual Report Copywriting
Just because they have to comply with a host of legislation doesn’t mean that annual reports have to be dull.
Web Copywriting
Without words, websites are like a Ferrari without an engine. Stunning to look at but not going to get you very far.
SEO Copywriting
If you don’t know your short-tail from your long-tail keywords, your Panda from your Penguin, SEO can be mystifying.
Product Description Copywriting
Well-written product descriptions can be the difference between a sale and a missed opportunity.
Advertising Copywriting
Attention-grabbing headline, compelling body copy and a call-to-action you can’t ignore.
Case Study Writing
Case studies are the most effective and inexpensive way to promote your business and its products and services.
Tagline Copywriting
In a few well-chosen words, a strapline or tagline must condense every value or benefit and capture the imagination of your audience.
Blog Writing
Blogging is whatever you make it. But you must either write something worth reading or do something worth writing about.
Brand Copywriting
Brand copywriting is what people say about you when you’re not in the room.
Social Media Copywriting
Custom social media copywriting that connects, resonates and converts across all social media networks.
ESG Report Writing
Helping organisations communicate their environmental, social and governance commitments and achievements..
Proofreading
Check your written communications for grammar, spelling and punctuation mistakes before you notice them afterwards.
Direct Mail Copywriting
Persuasive direct mail copywriting that speaks directly to your audience and inspires action.
Tone of Voice
It’s not what you say, it’s the way say it. A distinctive tone of voice will get your brand noticed.
Executive Biography Writing
Unless you have a narcisisstic personality, talking about yourself is one of the hardest things to do.
Presentation Copywriting
Light up the conference floor with presentation copywriting that conveys, compels and convinces.
Thought Leadership Copywriting
Smart and authoritative thought leadership copywriting that puts you at the centre.
Video Scriptwriting
Scriptwriting for brand, promotional, explainer, product, service and event videos, animations and voiceovers.
Packaging Copywriting
Words that bring boxes, bags, cartons, packets, wrappers. bottles and cans to life.
White Paper Copywriting
Confident white paper copywriting raises awareness, solves issues, influences decisions and generates leads.
Exhibition Copywriting
Exhibitions, trade shows and expos are an opportunity to win new business. Don’t let your words fail you.
Infographic Copywriting
Known as pictures without words. But the pictures only tell part of the story.
“Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.”
Martin Pope, DesignReligion