Services
Copywriting services trusted by businesses and brands all over the world.
There’s more to copywriting than polished prose, catchy headlines and clever turns of phrase. Great copywriting blends creativity with strategy – turning ideas into words that spark conversations, build brands, shape opinions and drive action.
Anyone can put one word in front of another, but it’s a bit like doing your own decorating. You might save money in the short term, but the difference often shows in poor cutting in and the streaky brush strokes.
And no two jobs are quite the same. Good copywriters are shape-shifters, adapting style, tone and approach to suit the subject, audience, purpose and platform. From a few carefully chosen words to an in-depth report, I find the right ones for the job.
I offer a wide range of B2C and B2B copywriting services, including:
Advertising
The truth is that, whatever it’s selling or promoting, nobody really wants to read an advert.
Annual Reports
An annual report has a lot of jobs to do. It needs to explain what happened, put performance into context, account for the difficult…
Blog Articles
There are already quite a lot of words on the internet. Adding another 1,000 of them isn’t necessarily going to achieve very much.
Branding
Like people, brands have personalities and attitudes, and they’re talking all the time. Online, on social, on paper, on air and on the side…
Brochures & Flyers
Brochures have been declared dead almost as often as print itself. And yet companies still produce them. Customers still pick them up. Sales teams…
Case Studies
You can tell potential customers that you’re knowledgeable, reliable, responsive and very good at what you do. They’d probably rather hear it from someone…
ESG & Sustainability
There was a time when a few smoothly spun words about recycling, responsible business and supporting the local wildlife charity might have earned an…
Executive Biographies
Writing about yourself is surprisingly difficult. Say too little and you undersell yourself. Say too much and it starts to sound like an acceptance…
Manuals & User Guides
People generally open an instruction manual because they want to do something.
Packaging
You’ve spent months developing the product. Then come the decisions about the packaging. Box, bottle, tin, tube, carton or bag. Size. Shape. Colour. Materials.…
Product Descriptions
A photograph can show somebody what a product looks like. The description has to do rather more.
Thought Leadership
There’s already quite a lot of content. Every day brings another avalanche of articles, posts, opinions, predictions and “five things every business leader needs…
Websites
Your website doesn’t need more words. It needs the right ones in the right places.
White Papers
White papers have a slightly unfortunate reputation. Mention one and it’s easy to picture 30 pages of graphs, jargon and important-looking statistics sitting behind…
Testimonials
Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.
Sonia Thimmiah, Heineken
Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.
Ginny Murphy, The Wheel Specialist
Make every word count.
info@tomrigby.com
+44 (0) 7715 171286