Services

Copywriting services trusted by businesses and brands all over the world.

There’s more to copywriting than polished prose, catchy headlines and clever turns of phrase. Great copywriting blends creativity with strategy – turning ideas into words that spark conversations, build brands, shape opinions and drive action.

Anyone can put one word in front of another, but it’s a bit like doing your own decorating. You might save money in the short term, but the difference often shows in poor cutting in and the streaky brush strokes.

And no two jobs are quite the same. Good copywriters are shape-shifters, adapting style, tone and approach to suit the subject, audience, purpose and platform. From a few carefully chosen words to an in-depth report, I find the right ones for the job.

I offer a wide range of B2C and B2B copywriting services, including:

  • Advertising

    The truth is that, whatever it’s selling or promoting, in all likelihood, no-one really wants to read an advert, Even so, in the dynamic…

  • Annual Reports

    Your annual report isn’t just a compliance document. It’s your organisation’s flagship publication – a unique opportunity to engage stakeholders, showcase achievements, outline your…

  • Blog Articles

    Blog writing, blog copywriting or blogging has become an essential tool for businesses, serving as a platform to share insight, promote products and engage with…

  • Branding

    Like people, brands have personalities and attitudes and they’re talking all the time. Online, on social, on paper, on-air, on the side of buses.…

  • Brochures & Flyers

    Whether a corporate brochure, product brochure, service brochure, sales brochure or event brochure, every brochure is multipurpose and multifunctional, a vital sales and marketing…

  • ESG Reports

    There was a time when some smoothly-spun words about recycling and supporting a local wildlife charity would gain approving nods from stakeholders. However, the…

  • Executive Biographies

    In today’s hyper-connected, reputation-driven world, a well-written professional profile, corporate profile or executive biography is an invaluable piece of multifunctional marketing collateral. Whether you’re…

  • Manuals & Catalogues

    Despite their sometimes lifeless, soul-sapping reputation, good white paper writing is a much underused, underrated and misunderstood form of marketing content – exploring specific…

  • Packaging

    You’ve spent months or years developing and perfecting a fantastic product and then you’ve spent days or weeks mulling over the size, shape and…

  • Press Releases & Case Studies

    A well-written case study is one of the most effective tools in content marketing. It can be as informational as a catalogue, as benefit-led…

  • Product Descriptions

    For almost every company that sells a product or service, product descriptions can make or break a sale. Engaging product description writing does more…

  • Thought Leadership

    The world is awash with content. Every day, people and businesses publish articles, opinion pieces, case studies, white papers and blog posts that claim to…

  • Video Scriptwriting

    The best video scriptwriting is invisible. When done right, viewers aren’t aware they’re following a script—they’re immersed, engaged, and inspired to act. At the…

  • Websites

    The internet never stands still – and neither should your website. What was fresh and cutting-edge yesterday can look tired and outdated today. Without…

  • White Papers

    Despite their sometimes lifeless, soul-sapping reputation, good white paper writing is a much underused, underrated and misunderstood form of marketing content – exploring specific…

TESTIMONIALS

Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.

Melanie Omirou, Acorn Property Group

Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.

Martin Pope, DesignReligion

Tom’s empathetic writing style and deep audience understanding have significantly enhanced our brand’s voice.

Amanda Holgate, Anchor

Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.

Ginny Murphy, The Wheel Specialist

His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.

Ryan Macneice, AliceBluAero

Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.

Sarah Newland, Serco
More testimonials

Tom’s knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.

Maria Pagano, Bombardier

Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.

Rob Tate, Velocity

We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.

Nancy Lotane, Bain Capital

Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.

Duncan Morris, O2 Telefonica

Tom’s ability to convert a garbled brief into perfect prose is quite amazing.

Leigh Hammans, Dunk Design

Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.

Rod Manley, Burberry

Tom’s exceptional copywriting skills have significantly enhanced our brand’s messaging. His professionalism and dedication are truly commendable.

Tom Foulkes, McLaren

If anyone understands the power of words better, I’ve yet to meet them.

Will Tomlinson, Victoria Met Albert

Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.

Ceren Wende, Volvo

As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.

Anthony Dunnett, English Partnerships

We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.

Chris Norris, McCann Health

Tom’s ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.

Julie Tucker, Meningitis Research Foundation

Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.

Dominic Dawes, Mercedes-Benz Trucks

Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.

Judith Barnard, National Autistic Society

Tom’s exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.

Stephanie Bonnett, EDF Energy

Tom’s ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.

Rachel Woods, BP

We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.

Harriet Wright, GSK

Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.

Grant Bowden, Deep Design

Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.

Nouaman Mohamad, Islamic Development Bank

Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.

Sonia Thimmiah, Heineken

Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.

Gavin Bailey, CitySuites

Tom’s ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.

Sanjeev Kumar Soosaipillai, Prax Group

Tom’s diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.

Adam Lee, Barclays

Tom is a talented storyteller who I would highly recommend to any charity.

Rebecca Mauger, Barnardo’s

Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.

Tani Dulay, Woodbourne Group

Without doubt, the best copywriter I’ve met.

Graham Brooke, Castlemore Homes

His strategic and creative approach to content development resulted in our most compelling case for support yet.

Anna Hayman, Diabetes UK

Make every word count.

info@tomrigby.com

+44 (0) 7715 171286