Powerful copywriting services for print, web and digital.

Way back, when to be sick meant to feel unwell and a tablet was something you took to stop feeling unwell, designers would tell you that the words didn’t matter as each picture told a thousand of them.

But just because your advert, brochure or website looks the dog’s bollocks is no guarantee that it will be read. How many beautiful people have you been drawn to only to discover that they’ve got the personality of a toaster?

Sure, everyone can write but there’s a difference between putting one word in front of another and writing engaging, informative and compelling copy. A good freelance copywriter will be able to engender any emotion, generate any thought, prompt any action.

You could write it yourself but it probably wouldn’t be as good as it could be if you’d hired a professional copywriter. Missing words, spelling mistakes, wrong tenses, disjointed sentences, endless waffle – I’ve seen it all. And so have their customers.

It’s a bit like doing your own decorating. Yes, you’ll save money but it’s never going to look as good as if you’d called in the professionals, particularly when you start to notice the poor cutting in, streaky brush strokes, drops on the carpet and bits flaking off.

Copywriting comes in various guises, each differentiated by purpose, audience, medium, concept, style, and tone. On any one day, I can assume many guises, depending on what I’m writing about, who I’m writing for and where the writing is going to be read.

“What is written without effort, is in general read without pleasure.”
Samuel Johnson

Brochure Copywriting

Brochures must engage your audience, sell your brand, convey your message, define your product or service and compel people to act.

Annual Report Copywriting

Just because they have to comply with a host of legislation doesn’t mean that annual reports and annual reviews have to be dull.

Website Content Writing

Without words, websites are like a Ferrari without an engine. Stunning to look at but not going to get you very far.

SEO Copywriting

If you don’t know your short-tail from your long-tail, your Panda from your Penguin, SEO and content marketing can be a tricky balancing act.

Product Description Copywriting

A well-written product description sells to the senses and can be the difference between a sale and another missed opportunity.

Advertising Copywriting

Smart concept, attention-grabbing headline, compelling body copy and a CTA you can’t refuse. No-one said that advert writing was easy.

Public Relations Copywriting

A well-written press releases or case study is one of the most effective and inexpensive ways to promote your business.

Straplines & Taglines

In a few well-chosen words, a strapline must condense every company value or product benefit, and capture the imagination of your audience. Say it once and say it well.

Blog Writing

Blogging is whatever you make it. But you must either write something worth reading or do something worth writing about.

Brand Copywriting

Brand copywriting is what people say about you when you’re not in the room. Brand yourself properly and the competition becomes irrelevant.

“Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.”

Martin Pope, DesignReligion