Copywriting comes in various guises, each differentiated by purpose, audience, medium, concept, style, and tone. On any day, I can be wearing a variety of hats depending on what I’m writing about, who I’m writing it for and where it’s going to be read.
Professional copywriting services for print, web and digital.
Anyone can put one word in front of another but it’s a bit like doing your own decorating. You’ll save money but it’s never going to look as good as it would if you’d called in the professionals, particularly when you start to notice the poor cutting in and the streaky brush strokes.
Likewise, you may have an advert, brochure or website that looks the dogs bollocks. But it’s no guarantee that it will be read. How many people have you been drawn to by their appearance only to discover that they’ve got the personality of a toaster?
Words are free. It’s how you us them that can cost you.
Here’s a more in-depth look at some of the copywriting services I provide.
“What is written without effort, is in general read without pleasure.”