Some people think that I just push words about but there’s more to copywriting than a clever turn of phrase. a string of buzzwords or a catchy headline. I don’t just make the short commute from the kitchen to my office and start writing. Copywriting isn’t something that comes on tap or falls off the end of a production line.
How we'll work together - from enquiry to invoice.
Good copy should be straightforward without being simple, clever without being smug, lively without being breathless. It relies on considered thinking, choosing the right words and getting them in the right order at the right moment. Whether I’m writing 100-pages of web content or creating a strapline, it involves a process – one that’s served me well for over 25 years.
- Like most good things, it starts with a conversation – listening, questioning and understanding are as important as writing. Getting to know you, your objectives and your clients or customers, will enable me to determine the scope of the project (the brief).
- I’ll send you a proposal and quote. I prefer to provide a fixed cost before I start, based on my experience of similar projects and the time I think it will take to complete. It means that from the start you know what it’s going to cost. I’ll also ask you to pay 50% of the fee in advance.
- Taking the information you’ve supplied and adding my own research and doodling, I’ll create a first draft and ask for your initial feedback. From here, we enter into a review cycle. Based on your feedback, I will provide a second draft and ask for your latest comments.
- Within reason, this cycle will continue until you’re happy with the final draft. I’ll ak you to confirm this by email and then send you an invoice for the remaining 50% of the fee. All invoices are sent electronically and payable within 21 days of receipt.
“Writing is easy. All you have to do is stare at a blank sheet of paper until drops of blood form on your forehead.”
“Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.”
Rob Tate, Vlocity