How we'll work together - from enquiry to invoice.

Good copy should be straightforward without being simple, clever without being smug, lively without being breathless. It relies on considered thinking, choosing the right words and getting them in the right order at the right moment. Whether I’m writing 100-pages of web content or creating a strapline, it involves a process – one that’s served me well for over 25 years.

• Like most good things, it starts with a conversation – listening, questioning and understanding are as important as writing. Getting to know you, your objectives and your clients or customers, will enable me to determine the scope of the project (the brief).
• I’ll send you a proposal and quote. I prefer to provide a fixed cost before I start, based on my experience of similar projects and the time I think it will take to complete. It means that from the start you know what it’s going to cost. I’ll also ask you to pay 50% of the fee in advance.
• Taking the information you’ve supplied and adding my own research and doodling, I’ll create a first draft and ask for your initial feedback. From here, we enter into a review cycle. Based on your feedback, I will provide a second draft and ask for your latest comments.
• Within reason, this cycle will continue until you’re happy with the final draft. I’ll ak you to confirm this by email and then send you an invoice for the remaining 50% of the fee. All invoices are sent electronically and payable within 21 days of receipt.