Like people, brands have personalities and attitudes, and they’re talking all the time. Online, on social, on paper, on-air, on the side of buses. But without a clear, well-defined brand strategy, how do you know what your brand is, what it stands for and what impression it leaves with everyone who comes into contact with it? With so many brands competing for limited space, the noise can sometimes be deafening. But get the voice and message right and you can make your voice be heard loud and clear above the hubbub.
Just like the visual elements of your brand such as your logo, images or colour palette, the copy you use to speak to customers, clients, partners, suppliers and other stakeholders, must have a consistent tone of voice that communicates your personality, ethos and values. It should be underpinned by a clear brand strategy and pinpoint focus. To stand up and stand out against your competitors, it must have a solid foundation, distinctive tone of voice and brand language.
So, how can I help?
You might have done the research and you may know what you want to say. But do you know how to say it succinctly? As a branding copywriter, I have created a tone of voice, key messaging, straplines, compelling content, memorable brand stories and style guidelines for some of the most recognisable companies and brands in the world. I help them to discover their voices, develop their brand message and define and present a tone of voice that exudes authority, confidence and clarity.
Whether you’re looking for a bold new direction or you just want to sharpen an existing brand strategy, it must be relevant, unique and attractive to its audience. A brand voice should be concise but not abrupt, bold but not arrogant, conversational but never over-familiar, professional but not too formal, inspiring but not fluffy or gushy.