What you say matters.
How you say it makes the difference.

Tom Rigby – UK freelance copywriter

As an experienced freelance copywriter, I’ve helped businesses and brands tell their story, share their vision and spread their message – copywriting that engages, informs, inspires, persuades, motivates, challenges, provokes and entertains. So, whatever you have to say, give people a reason to read and a reason to respond.

Let’s talk about your project

Who am I?

I’ve come up with words that have launched rockets, shaped public opinion, communicated government policy, attracted global investment, protected soldiers, inspired organ donation, positioned SMEs, advanced medical research, reduced environmental footprints and fed starving children.

About me

What I write

Sometimes, you can encapsulate everything you want to say in a single, hard-hitting tagline. Sometimes, you need a hundred pages to say everything you need to. I write both, and plenty in between – from websites to adverts, reports to packaging.

What I write about

There are no dull subjects. Only dull writers.

Different words have different jobs to do. Some need to explain, others to persuade, inform, reassure or inspire. From engaging websites to absorbing ESG reports, attention-grabbing adverts to persuasive product descriptions, investing in professional copywriting will ensure compelling, tailored content that not only gets read but leaves a lasting impression.

How I write

I like to keep things uncomplicated. No account managers and no hidden costs, so nothing gets lost in translation. You deal directly with me, from the first conversation to the final word on the page, with a straightforward process and every word earning its place.

ConversationGood copywriting starts with dialogue – discussing, listening, questioning and understanding to shape clear objectives and create content that truly reflects your brand.

ProposalClear pricing matters. Once I have an understanding of the project, I quote a fixed cost before starting, with a 50% deposit in advance for new clients – no surprises.

DiscoverTogether with my own experience, research, insights and analysis, your answers and materials make all the difference in delivering clear copy that resonates.

ThinkingI don’t presume what went before was best. Nor do I reinvent the wheel for the sake of it. So, I invest time in research, planning, doodling and staring out of the window.

WriteI’ll create a first draft of the work, ask for your initial feedback, and, within reason, continue to refine the copy until you’re happy with the final version.

DeliverI’ll then send you the final draft in a format of your choosing, before submitting my invoice for the remainder of the fee, payable within 30 days.

Why me?

There are plenty of copywriters out there, so why choose me?

Because good writing takes more than knowing your way around words. It takes judgement: knowing what to say, when to say it, what to leave out and what will make someone keep reading. Experience teaches you the difference. And I’ve had plenty of time to learn.

Why choose me

Who I’ve written for

For 30 years, I’ve written for organisations of all shapes and sizes, including some of the world’s best-known brands. While most people won’t have heard of me, there’s every chance they’ve read my words, used my clients’ services, or bought their products. Here are a few of the names that have trusted me with their words.