On their own, words are just a jumble of random letters. They don’t know any better. But put them in the hands of someone that does and they can start a conversation, capture a moment, build brands, shape opinions, change minds and prompt action.

As a copywriter, I’ve spent the best part of 30 years helping businesses and brands use words – find their voice, tell their story, share their vision, and spread their message, using copywriting that engages, informs, persuades, motivates, challenges, provokes and entertains.

I’ve come up with words that have helped launch rockets, inspire people to donate organs, sell private jets, inform public policy, build an online empire, spark children’s imaginations, protect soldiers from missiles, push drugs, ease troubled minds, build houses and feed starving children.