The right words move people.
Tom Rigby, Freelance copywriter
As an experienced freelance copywriter, I’ve helped businesses and brands tell their story, share their vision and spread their message – copywriting that engages, informs, inspires, persuades, motivates, challenges, provokes and entertains. So, whatever you have to say, give people a reason to read and a reason to respond.
Who am I?
I’ve come up with words that have launched rockets, shaped public opinion, communicated government policy, attracted global investment, protected soldiers, inspired organ donation, positioned SME’s, advanced medical research, reduced environmental footprints and fed starving children.
What I write
Sometimes, you can encapsulate everything you want to say in a single, hard-hitting tagline. Sometimes, you need a hundred pages to say everything you need to. I write both, and plenty in between – from websites to adverts, reports to packaging.
Reports and thought leadership
Brand and marketing
Content and communications
What I write about
There are no dull subjects. Only dull writers.
Different words have different jobs to do. Some need to explain, others to persuade, inform, reassure or inspire. From engaging websites to absorbing ESG reports, attention-grabbing adverts to persuasive product descriptions, investing in professional copywriting will ensure compelling, tailored content that not only gets read but leaves a lasting impression.
Selected work
Bombardier
Learjet press advert
Headlined ‘King Lear’: business flights by Learjet, now from London City Airport.
Diabetes UK
Annual report
‘Inspiring Change’: the charity’s 2014 annual report, introducing its new five-year strategy.
The Berkeley Group
Research report
‘Creating Strong Communities’: how to measure the social sustainability of new housing developments.
Department for Work and Pensions
Disability Confident campaign
‘Great minds think differently’: posters encouraging employers to hire people with a different outlook and approach.
How I write
You, me and the brief.
I like to keep things uncomplicated. No account managers and no hidden costs, so nothing gets lost in translation. You deal directly with me, from the first conversation to the final word on the page, with a straightforward process and every word earning its place.
ConversationGood copywriting starts with dialogue – discussing, listening, questioning and understanding to shape clear objectives and create content that truly reflects your brand.
ProposalClear pricing matters. Once I have an understanding of the project, I quote a fixed cost before starting, with 50% deposit in advance for new clients – no surprises.
DiscoverTogether with my own experience, research, insights and analysis, your answers and materials make all the difference in delivering clear copy that resonates.
ThinkingI don’t presume what went before was best. Nor do I reinvent the wheel for the sake of it. So, I invest time in research, planning, doodling and staring out of the window.
WriteI´ll create a first draft of the work, ask for your initial feedback, and, within reason, continue to refine the copy until you’re happy with the final version.
DeliverI’ll then send you the final draft in a format of your choosing, before submitting my invoice for the remainder of the fee, payable within 30 days.
Why me?
There are plenty of copywriters out there, so why choose me?
Because good writing takes more than knowing your way around words. It takes judgement: knowing what to say, when to say it, what to leave out and what will make someone keep reading. Experience teaches you the difference. And I’ve had plenty of time to learn.
Who I’ve written for
For 30 years, I’ve written for organisations of all shapes and sizes, including some of the world’s best-known brands. While most people won’t have heard of me, there’s every chance they’ve read my words, used my client’s services, or bought their products. Here are a few of the names that have trusted me with their words.
Testimonials
Tom’s ability to convert a garbled brief into perfect prose is quite amazing.
Leigh Hammans, Dunk Design
Tom’s work was even better than we’d imagined. He understood our culture, the issue and objective from the start and just ran with it.
Sarah Newland, Serco
Tom’s ability to quickly grasp complex subjects and produce compelling content is impressive. His work has been instrumental in driving our cause forward.
Julie Tucker, Meningitis Research Foundation
Tom has written our last two ESG Reports and played a pivotal role in changing the format, style, tone and narrative.
Sonia Thimmiah, Heineken
We’ve worked with Tom successfully for over 10 years on a variety of projects including brochures, adverts, websites and reports.
Harriet Wright, GSK
More testimonials
Tom is an exceptional copywriter who can take a blueprint and quickly bring a property to life through words.
Melanie Omirou, Acorn Property Group
Tom is an incredibly useful copy resource and provides great content in a well-managed process of creation, development and delivery.
Martin Pope, DesignReligion
Tom’s empathetic writing style and deep audience understanding have significantly enhanced our brand’s voice.
Amanda Holgate, Anchor
Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage.
Ginny Murphy, The Wheel Specialist
His creativity, foresight and attention to detail has brought our message to life in a way that truly resonates with our clients and the wider aerospace market.
Ryan Macneice, AliceBluAero
Tom’s knack for crafting compelling narratives that resonate with our target audience is unparalleled. His creativity and research skills have been invaluable to our marketing efforts.
Maria Pagano, Bombardier
Tom can always be relied upon to deliver quality content. Highly professional, always personable, easy to work with and always there with an apposite description to bring the page to life.
Rob Tate, Velocity
We’re thrilled with our latest ESG Report. Tom took the information and created an informative and engaging narrative that spoke to each of our stakeholders.
Nancy Lotane, Bain Capital
Tom has been a great resource for us over many years, helping to create outstanding content at scale across a wide product range and target audience.
Duncan Morris, O2 Telefonica
Tom is a highly experienced copywriter who consistently delivers exceptional content that surpasses our expectations. His professionalism and dedication make him an invaluable asset.
Rod Manley, Burberry
Tom’s exceptional copywriting skills have significantly enhanced our brand’s messaging. His professionalism and dedication are truly commendable.
Tom Foulkes, McLaren
If anyone understands the power of words better, I’ve yet to meet them.
Will Tomlinson, Victoria Met Albert
Tom’s expertise in crafting persuasive copy has led to a noticeable increase in our customer engagement. I would highly recommend his services.
Dominic Dawes, Mercedes-Benz Trucks
He speaks our language, understands our target market and creates copy that hits the mark with laser-like precision.
Ceren Wende, Volvo
As EP began to transform urban landscapes across the country, it was Tom’s words that shone a light on the opportunities and attracted unheralded levels of inward investment.
Anthony Dunnett, English Partnerships
We’ve worked with Tom for over five years on a range of web, brochure and branding projects. He is insightful, creative and flexible.
Chris Norris, McCann Health
Tom writes in a style that keeps you reading. When I need an informative, engaging and dynamic content, Tom is my first person I call.
Judith Barnard, National Autistic Society
Tom’s exceptional creativity and meticulous research skills consistently deliver compelling, audience-focused copy that resonates deeply.
Stephanie Bonnett, EDF Energy
Tom’s ability to quickly grasp complex subjects and produce informative, engaging content under tight deadlines is impressive.
Rachel Woods, BP
Tom has been our go-to copywriter for the past decade, and to be honest, when you have access to the best in the business, why would you look elsewhere.
Grant Bowden, Deep Design
Working with Tom has made our marketing and communication projects easier to deliver because of the quality and professionalism he brings.
Nouaman Mohamad, Islamic Development Bank
Tom is a consummate professional who delivers high-quality web content that consistently resonates with our target audience and enhance our brand.
Gavin Bailey, CitySuites
Tom’s ability to meet tight deadlines without compromising quality is remarkable. His creativity and research skills shine through in every piece of content he delivers.
Sanjeev Kumar Soosaipillai, Prax Group
Tom’s diligent work ethic and problem-solving skills were instrumental during our website revamp. His ethical approach and commitment to excellence has greatly benefited our business.
Adam Lee, Barclays
Tom is a talented storyteller who I would highly recommend to any charity.
Rebecca Mauger, Barnardo’s
Tom’s input into the vision document for Curzon Wharf played a pivotal role in envisioning the regeneration of this part of Birmingham.
Tani Dulay, Woodbourne Group
Without doubt, the best copywriter I’ve met.
Graham Brooke, Castlemore Homes
His strategic and creative approach to content development resulted in our most compelling case for support yet.
Anna Hayman, Diabetes UK