During my career. I’ve written for a wide range of organisations across an equally diverse array of sectors and industries – from deep sea pipelines to diarrhoea tablets, private jets to shooting socks and just about everything in between.
Only a professional copywriter can put the words in the right order to engender any emotion, generate any thought, prompt any action. As Cato (the philosopher and not the manservant who spent his time leaping out of wardrobes) once said, “grasp the subject, the words will follow”.
