Whatever you think of it, it’s almost impossible to ignore. Social media is a fact of modern life and, for business, it’s a baby that constantly needs feeding. In many cases, copywriting for social media has become a full-time job – an ongoing conversation that either annoys you or provides a powerful platform to engage directly with your existing and potential customers. Get it right and you will boost your brand reputation, increase website traffic, support your customers, generate leads and increase sales. Get it wrong and you can quickly become irrelevant, from where it’s a long way back.
Whatever combination of social networks, discussion forums, media sharing platforms, bookmarking and content curation networks or consumer review networks you select (Twitter, Facebook. Instagram, LinkedIn, Pinterest, YouTube or TikTok) largely depends on who you’re trying to engage. Each has different audiences, different socio-demographic characteristics, styles and tones, peak engagement times and limitations. What doesn’t change is that people increasingly turn to the internet to guide them to the products, services and information they need.
Larger companies and brands usually have multi-platform, multi-campaigns running simultaneously, usually monitored by a dedicated social media manager or a hired agency – people that sit there all day planning, writing and creating evermore ingenious ways of engaging the online community or someone who can trigger a host of synchronised actions with the touch of a button. While most smaller businesses try to muddle along by uploading at least one post a day, battling for a single ‘like’, ‘retweet’ or ‘share’.
If you allow it to, it can take over your life. Juggling several social media accounts at the same time, trying to outmanoeuvre your competitors and struggling to catch the eye of browsing potential customers in a sea of sameness is not easy. You can easily end up in a crumpled heap, sobbing into your Google Analytics report. However, get it right by regularly posting new interesting or dazzling content on your social media platforms tells potential customers that you are in the game and open for business.
A social media copywriter who creates engaging posts.
Although I started out at a time when traffic referred to vehicles on a road, a follower was someone you should be afraid of and an impression was something that Mike Yarwood did on the telly, I have put words online since they were still thinking of a name for it. If the world of social media still seems a bit obscure, as a social media copywriter I can help you to identify which social media channels will benefit your business or brand and sharpen your social media copy to create compelling posts that invite your audience to engage, discover, interact, invest and share.