Automotive Copywriting

Automotive copywriting that drives sales.

Hatchback, saloon, coupe, SUV, MPV, convertible, sports car, pickup truck, Car, SUV, van, lorry, bus… the automotive market is constantly shifting gears. As technology advances, customer preferences shift and legislation changes, new manufacturers, components and accessories are constantly being developed and entering the automotive market. While photos of a shiny new vehicle or interesting accessory can attract attention, no promotion is complete without the right words to deliver your message. Style without substance is worthless. Your automotive copywriting needs to speak directly to the potential buyer and tap into their imagination.

The automotive landscape has changed. It’s no longer fought in the showroom over a cup of cheap coffee. Before they even step inside your retail store, most savvy customers will have already narrowed their search before they enter a showroom based on what they’ve seen in a brochure or read in a magazine, seen on a website or caught an eye-catching strapline in an advert. To prosper, automotive retailers must be prepared to change and innovate or fail. Whether B2B or B2C, good automotive copywriting and finding new ways to connect with your audience is often the difference between a happy customer and a missed sales opportunity.

Whether you want a quick spin or a long journey, whether you’re a leading automotive brand, a privately-owned dealership, a manufacturer of automotive parts and accessories, good automotive copywriting not only attracts new customers, it also builds your brand and encourages loyalty among existing customers. From saloons to hatchbacks, convertibles to SUV’s, pick-ups to commercial vans and trucks, car manufacturers and manufacturers of commercial vehicles are continually looking for that competitive edge. I can help you craft messages that speaks directly to your market. Words that let them hear the purr of the engine and smell the upholstery, steering them towards your brand.


To see which automotive clients I’ve previously worked with, please visit my clients page. Or if you would like to discuss an automotive copywriting project, please contact me.

“Tom has been our go-to copywriter for several years. He writes informative and engaging press releases and case studies that never fail to get coverage”.

Ginny Murphy, The Wheel Specialist