In the highly-competitive healthcare, medical, pharmaceutical, biotech and wellbeing sectors, companies and brands are continually looking for new ways to engage clinicians, influence decision-makers, inform patients, communicate clinical research outcomes to regulators or get your product or service to market. Healthcare copywriting is used to address a varied range of issues to a diverse range of stakeholders and getting your message across to the right people using the right words is critical.
In whatever sector of healthcare, whoever you want to communicate with and whatever information you want to share, healthcare copywriting often involves taking complex scientific and medical information and communicating it clearly and concisely with a mix of authority and compassion. It must establish credibility, instil confidence, build trust, make connections, enhance reputations and bring medical data to life across multiple media platforms.
Infectious writing for healthcare.
As an experienced healthcare copywriter, I have helped health authorities, hospitals, private medical clinics, pharmaceutical companies, medical device manufacturers, dental surgeries, care homes and GP practices to craft key messages and tell inspirational stories. During the past 20 years, I have created engaging and informative content for brochures, annual reports, clinical studies, websites, PowerPoint presentations, patient information leaflets, whitepapers and case studies.
