Product Description Writing

A well-written product description can be the difference between a sale and another missed opportunity. You have seconds to grab the attention of search engines and capture the imagination of potential customers, so let the words do your selling.

I’ve been a product description copywriter for over 20 years, and from security devices to make-up to luxury resorts, I’ve written personality-packed, fully optimised product descriptions for small, local independents and huge multinational retailers.

And while some simply copy manufacturer descriptions, I will help you to identify your target audience and understand their purchase motivations, write engaging product descriptions that not only accurately provide the specifications but also sell the benefits.

So, whether you require a few product descriptions for a limited, exclusive range or hundreds for a vast range of continually updating stock, I use hard facts and gentle persuasion to take shoppers from mildly interested to the checkout. And in terms of the bottom line, whatever your sector, my product description writing will improve search engine results, boost traffic and increase conversion rates.

“I didn’t realise just how much information you could get into a product description. And not just the facts. Tom told a story that had sold the bottle before you finished reading it”.

James Mark, Jim & Tonic