It’s not what a copywriter says. It’s what he whispers.

The product of a conventionally dull middle-class childhood in 70s south London and a grisly public school education, I’ve been copywriting since sick meant to feel unwell and a tablet was something you took to feel better.

After studying journalism at The London College of Printing, I joined the sports desk at The News of the World. Two years of watching goalless draws on cold, rain-soaked Monday nights in the middle of nowhere soon began to take their toll.

I moved to The Mirror, where as music correspondent, rubbing shoulders with some of the biggest names in rock and pop, and my record collection flourished. A spell in central government communications under New Labour followed, writing speeches for Deputy Prime Minister John Prescott.

Determined to find the ideal work-life balance, I swapped London for country air and became a freelance copywriter. Since then, I’ve spent 25 years helping some of the most prominent businesses and recognisable brands define, develop and articulate their messages in print and across digital.

My copy has mobilised emergency relief, driven car sales, filled holiday resorts, soothed troubled minds, sold widgets by the million, inspired the next generation of engineers, guided patients through life-changing diagnoses, demystified complex science and sparked children’s imaginations.

As a professional freelance copywriter, I can be called in at any stage of the creative process, whether to brainstorm concepts, write from scratch, or provide quick copy to meet a pressing deadline. If you like, I’m the Ernie to my client’s Eric, the Robin to their Batman.

I am a member of the creative community at 26 and the alliance of commercial writers at ProCopywriters, a creative cohort of Blurred, the global strategy and creative advisory firm, and We First, the global branding agency.

I am also the preferred copywriter for a number of specialist creative agencies in the UK. As well as a professional copywriter, I am a published author, speechwriter, and  an occasional contributor to several printed and online newspapers, magazines and blogs.

You can find out more about the copywriting services I offer, my sector experience, the clients I have worked with, my approach to copywriting or why you should choose me as your copywriter.