Sometimes they come in the bath, sometimes with my forehead pressed firmly against the desk but mostly when I’m staring out of the window. Either way, you can be sure that my ideas and words will always provoke a reaction.
There’s little point in writing otherwise.
We all need inspiration. Dickens took his from the dark streets of Victorian London; Van Gogh found solace at the bottom of a bottle; while Lennon and McCartney got their kicks from each other. I get mine from a copywriting portfolio filled with an eclectic mix of clients and contrasting briefs.