As with most good things, it starts with a conversation – listening, questioning and understanding are as important as writing. Getting to know you, your objectives and your clients or customers, will enable me to determine the scope of the project. Your answers to questions such as who, what, why, when and how can make all the difference. The more information and material you’re able to provide the better the end result will be.

I’ll send you a proposal and quote. I prefer to provide a fixed cost before I start, based on my experience of similar projects and the time I think it will take to complete. It means that from the start, you know what it’s going to cost. If we haven’t worked together before, I’ll ask you to pay 50% of the fee in advance.

I never presume that went before was best. Nor do I reinvent the wheel for the sake of it. So, a  significant amount of time is spent at the research and planning stages, doodling and looking out of the window. I’ll create a first draft and ask for your feedback. From here, we’ll enter into a review cycle. Based on your feedback, I will provide a second draft and ask for your comments.

Within reason, this cycle will continue until you’re happy with the final draft. Under normal circumstances, it will usually two to three drafts to complete, although I have been known to get it right the first time. I’ll ask you to confirm this in an email and then send you an invoice for the remaining 50% of the fee. All invoices are sent electronically and payable within 30 days of receipt.