Why work with me?

Looking for an experienced freelance copywriter? The creative world is a crowded place and there are plenty of us out there, each with their own unique strengths and weaknesses.

So why should you choose to work with me?


I could wax lyrical about my love for the written word and my passion for creative excellence or bore you about my uncompromising attention to detail and my unrivalled personal service. But I’m guessing that you’ve heard that from just about every creative service provider you’ve ever approached.

I can empathise. In my family I’m always the one that gets to decide which plumber, electrician or decorator to hire. At least a copywriter can show you their portfolio. I don’t know the first thing about home maintenance and I don’t really fancy looking at pictures of wiring or u-bends.

Anyway, here are 15 reasons to persuade you why you don’t need to talk to any other copywriter.


  • I have a proven track record in helping business communicate to generate sales, attract customers, inform stakeholders, educate the public or persuade them to join their cause.
  • I understand the power of words. As well as a copywriter I’m also a published author, speechwriter, journalist and occasional contributor to several printed, digital and online publications.
  • However, I’m not a moonlighting journalist, frustrated novelist or failed poet. I’ve been a professional copywriter for over 20 years. Words are what feed the kids and keep me in Haribo.
  • I bring over 25 years of business experience, working for and with companies of all shapes and sizes, from local start-ups to multinational corporations, both in the UK and worldwide.
  • I’ve written about products and services in every business sector and interest area imaginable, from industrial pipelines to multi-million pound private jets, ladies lingerie to diarrhoea tablets.
  • Where possible, I prefer to quote a fixed fee at the outset which includes unlimited revisions. So when it comes to settling your bill, you’ll know exactly how much you’re going to pay.
  • I’m much cheaper than an agency and cost less than most freelance copywriters. Rest assured, by hiring me you won’t be subsidising plush offices, a fast car or a champagne lifestyle.
  • I’ve collaborated with design, advertising marketing consultants, and am the preferred copywriter for several of them. So if the professionals regularly rely on me, shouldn’t you?
  • I must be reasonably good at what I do. Around 70% of my work comes through word-of-mouth – repeat business, client recommendations and agency referrals.
  • I’m flexible. You can draft me in as and when you need to – reliable and powerful copywriting when you need it, no wages or overheads when you don’t.
  • If you live in Northamptonshire, Oxfordshire or Warwickshire, then you really shouldn’t be talking to anyone else about your copywriting needs.
  • I have an ability to make the most complex appear simple, using plain, reader-friendly English. If I don’t understand it, how can i expect the reader to.
  • I am equally at home talking to an operative on the shop floor or the CEO in the boardroom. Whether they’re wearing a suit or overalls, all of their opinions matter.
  • I can brainstorm ideas in a group; independently research and write from scratch; provide quick copy to meet a pressing deadline, or appraise and rewrite existing content.
  • I’m easy to work with. While I take my work seriously. I pride myself on not being prickly, precious, pretentious or a prat. No divas or creative luvvies around here.

Are you lost for words?

Let me help you.