Why work with me?

Looking for an experienced freelance copywriter? The creative world is a crowded place and there are plenty of us out there, each with their own unique strengths and weaknesses.

 

So why should you choose to work with me?

 

I could wax lyrical about my love for the written word and my passion for creative excellence or bore you about my uncompromising attention to detail and my unrivalled personal service. But I’m guessing that you’ve heard that from just about every creative service provider you’ve ever approached.

I can empathise. In my family I’m always the one that gets to decide which plumber, electrician or decorator to hire. At least a copywriter can show you their portfolio. I don’t know the first thing about home maintenance and I don’t really fancy looking at pictures of wiring or u-bends.

Anyway, here are 15 reasons to persuade you why you don’t need to talk to any other copywriter.

 

  • I have a proven track record in helping business communicate to generate sales, attract customers, inform stakeholders, educate the public or persuade them to join their cause.
  • I understand the power of words. As well as a copywriter I’m also a published author, speechwriter, journalist and occasional contributor to several printed, digital and online publications.
  • However, I’m not a moonlighting journalist, frustrated novelist or failed poet. I’ve been a professional copywriter for over 20 years. Words are what feed the kids and keep me in Haribo.
  • I bring over 25 years of business experience, working for and with companies of all shapes and sizes, from local start-ups to multinational corporations, both in the UK and worldwide.
  • I’ve written about products and services in every business sector and interest area imaginable, from industrial pipelines to multi-million pound private jets, ladies lingerie to diarrhoea tablets.
  • Where possible, I prefer to quote a fixed fee at the outset which includes unlimited revisions. So when it comes to settling your bill, you’ll know exactly how much you’re going to pay.
  • I’m much cheaper than an agency and cost less than most freelance copywriters. Rest assured, by hiring me you won’t be subsidising plush offices, a fast car or a champagne lifestyle.
  • I’ve collaborated with design, advertising marketing consultants, and am the preferred copywriter for several of them. So if the professionals regularly rely on me, shouldn’t you?
  • I must be reasonably good at what I do. Around 70% of my work comes through word-of-mouth – repeat business, client recommendations and agency referrals.
  • I’m flexible. You can draft me in as and when you need to – reliable and powerful copywriting when you need it, no wages or overheads when you don’t.
  • If you live in Northamptonshire, Oxfordshire or Warwickshire, then you really shouldn’t be talking to anyone else about your copywriting needs.
  • I have an ability to make the most complex appear simple, using plain, reader-friendly English. If I don’t understand it, how can i expect the reader to.
  • I am equally at home talking to an operative on the shop floor or the CEO in the boardroom. Whether they’re wearing a suit or overalls, all of their opinions matter.
  • I can brainstorm ideas in a group; independently research and write from scratch; provide quick copy to meet a pressing deadline, or appraise and rewrite existing content.
  • I’m easy to work with. While I take my work seriously. I pride myself on not being prickly, precious, pretentious or a prat. No divas or creative luvvies around here.

 

Likewise, here’s why I might not be the copywriter for you.

If you’re thinking of investing in professional content writing services, it’s essential that you find a writer that (a) has the necessary experience and (b) that you trust to represent your business in its best light. I’m not the right freelance copywriter for everyone and not every business is right for me. And it’s always best to be up-front about these things – before we waste any time and money. Here are a few reasons why I might not be the right freelance copywriter for you.

You can’t afford me.

I’m not the cheapest copywriter. Nor am I the most expensive. I’ve got almost 30 years of experience, a large portfolio and endless amounts of knowledge and inspiration. That said, I spend a lot of time on research and keeping up-to-date with the latest thinking.  Based on this, I get just the right amount of work to keep me busy. I don’t drop my fees because it would mean dropping the time I spend on the project and quality.

You just want words on a page.

Some copywriters are happy to bang out X amount of words for X amount of money without putting any thought into it. I’m not one of them. If you want words which are relevant to your industry and specific to your business and audience; that have thought behind them; create an impact and elicit the desired response, I’m the right copywriter for you. If it’s just words on a page you want, then you’re better off looking on PeoplePerHour and Upwork to find yourself a cheap freelance copywriter.

You want a full-time in-house copywriter.

I’ve spent the past 25 years earning a decent enough living working for myself. I do it in an office I love with a view that I’ve not grown tired of just yet. I have my own kettle and supply of biscuits. I can listen to music and wear nothing but underpants if I feel like it. I get to work with a variety of businesses and people on everything from brochures to web content to straplines. I am surrounded by green fields and don’t drive. Why would I want to work in someone else’s office?

You want someone just to edit content you’ve already written.

When someone tells me that “it’s only a small job. We’ve already written the content and it just needs reworking. It shouldn’t take long”, my heart sinks. Why?

  • I’m a copywriter and not a copy editor. It’s a different job.
  • It’s never a small job and usually takes longer than starting from scratch.
  • It’s usually an attempt to get the job done cheaper.

You don’t want to do any work.

I can write and I can ask questions. But someone needs to give me the information I need. Otherwise, how am I going to know about your business, your services and/or products, your customers and competitors, your value and objectives?  If you want your copy to do what you want it to, then you’ll need to invest a small amount of time and effort. When you read the copy, you’ll be pleased that you did so.

You want to keep a REALLY close eye on my work.

All copywriters like a thorough brief. Your answers to my questions will tell me everything I need to know. But once the brief is agreed and the project is underway, I need to be able to get on with my job and that means no sudden changes to the brief, no additional information once the content’s been drafted, and no micro-management. I’m pleased that you’re looking forward to seeing the first draft – so am I. Let me get on with it.

You’re too busy to answer questions.

By their very nature, copywriting projects tend to involve a lot of questions; all kinds of questions; questions you might not have thought about before; questions that you might have to give some consideration to. Sometimes you might be busy, sometimes you might not see the point of the question. But if I ask a question it’s because I need the answer. All I ask is that you invest a small amount of time and thought. You’ll have to trust me on this one.

You don’t like working to deadlines.

When I’m working on a particular project, I block out that time. I don’t take on other big projects, which means I can focus all my attention on the job in hand. Barring the unexpected and unavoidable, I stick to deadlines.  If, for any reason, the project is going to take longer than first anticipated I’ll let you know as soon as possible and we can work out a rearranged timetable together. Likewise, if there is going to be a delay at your end then I’d like to think that you’d let me know as quickly as you can so that I can avoid it impacting on other client work.

You want a ‘yes’ person.

I like to keep clients happy. It makes them smile and pays my bills. However, I won’t just tell you what you want to hear. If I think something’s going to work, I’ll tell you. Equally, if I think that something’s not going to work, I’ll also tell you. Challenging ideas is the best way to improve them and I want to achieve the best results for my clients even if sometimes that means telling them something they don’t necessarily want to hear.  I wouldn’t be doing my job if I didn’t.

If you still think that I’m the right freelance copywriter for your project, then great, let’s talk.

Are you lost for words?

Let me help you.