Yes, of course it would be. And let’s face it, how hard can it be? It’s only words and I’m sure that your spelling isn’t too bad. But before you pick up a pen or start merrily tapping away, let me curb your enthusiasm.
Everyone can write to some extent but there’s a difference between being able to put one word in front of another and being able to write compelling, engaging copy that captures the attention of a reader and motivates them to take a desired action.
That sort of success comes with years of experience, knowledge and judgement.
It’s a bit like doing your own decorating. It’s never going to be as impressive as if you’d called in the professionals. But hey, it’ll do. But then you start to notice the poor cutting in and bits flaking off.
It’s much the same with copywriting. You could write it yourself but it will never be as good as it could be if you’d hired a freelance copywriter. Missing words, spelling mistakes, wrong tenses, nonsensical waffle – I’ve seen them all.
So in the end would you really save yourself time and money? Think of the time you spent writing and re-writing. And what about all that potential business you’ve missed out on by having a sales letter, brochure or website that didn’t do what it was supposed to.
If you want to ensure that your words enhance your brand, engage with your customers and sell your products and services, then you need to talk to an experienced professional copywriter.
And by professional I mean someone who works with words all day and not one of those failed poets, frustrated novelists and strapped-for-cash students that churn out meaningless drivel through copy mills like Copify.
And if you’re wondering why you should work with me in particular, here are just a few reasons.