Your annual report isn’t just a compliance document. It’s your organisation’s flagship publication – a unique opportunity to engage stakeholders, showcase achievements, outline your vision for the forthcoming year, and demonstrate transparency. Whether you’re a FTSE-listed company, a fast-growth business, or a non-profit, your annual report tells a story that reflects values, shapes reputations and builds trust.

As an experience annual report copywriter, I’ve helped organisations across a variety of sectors turn complex data and multi-departmental input into structured, accessible and engaging content that gets read, understood and acted upon. My clients have included FTSE-100 companies and Public Limited Companies, public sector organisations, SMEs and non-profits.

Why your annual report matters.

More than a summary of financial performance, your annual report reflects your values, ambition and impact. Stakeholders. From investors and regulators to employees and customers, they want insights on policy, performance and planning, and clarity on what you’ve achieved, how you’ve managed risks, and where your vision for the next 12 months. A well-written report informs, reassures, and positions your organisation as credible, transparent and forward-thinking. It’s one of the most important strategic communications you’ll publish all year.

A proven process that delivers polished annual reports.

Writing an effective and cohesive annual report is a collaborative, multi-stage process, requiring meticulous planning and coordination. It involves input from multiple departments – each contributing perspectives, priorities and communication styles. It’s the copywriter’s role to collect and analyse data, distilling it into a clear, concise and compelling document with a single recognisable tone of voice.

I manage the content journey from concept to completion:

• Planning: Timelines, contributor schedules, data availability
• Content strategy: Audience needs, tone of voice, key messages
• Information gathering: Interviews with stakeholders, reviews of internal documents
• Drafting: Clear, structured, engaging copy written to brief
• Editing & approvals: Incorporating feedback, refining messages
• I ensure consistency, alignment with your brand, and clarity throughout.

How to Write an Annual Report.

Writing an annual report starts with a clear, well-structured narrative that reflects your organisation’s mission, performance and future strategy. Tailor the tone of voice to be brand-aligned – professional, human, accessible – and avoid jargon. Organise content into digestible sections for stakeholders who may skim or read in depth. Include key components: CEO and Chairman statements, strategic objectives, financials, governance, risk, and ESG performance. Use visual elements to enhance clarity and engagement. Plan early to allow time for input, review and approvals. A well-crafted report informs, inspires, and builds trust – reinforcing your credibility and strengthening your brand among investors, regulators, staff and wider audiences.

What makes my annual report copywriting different?

After writing more than 200 annual reports, I’ve learnt what works and what doesn’t. I bring:

• Extensive cross-sector experience: Proven track record across multiple sectors, from financial services and healthcare to education and energy, to property and charity.
• Structured information gathering: I use clear processes to extract, analyse, and refine complex data into concise, engaging corporate communications.
• Shaping coherent narratives: Skilled at unifying stakeholder input into clear, compelling messaging that strengthens annual reports and corporate communications.
• Tone, compliance and collaboration: I ensure content is brand-aligned, compliant, and shaped through close collaboration with stakeholders and designers.

Why you should work with a professional annual report writer.

As one of the UK’s most experienced annual report writers, I’ve provided annual report content development and annual report writing services for over 200 reports, working across a diverse range of industries and sectors. I specialise in transforming complex data into clear, engaging narratives that resonate with stakeholders while aligning with your brand identity.

From planning schedules and collecting contributions to defining key themes and tone of voice, I guide the process every step of the way. I conduct necessary research, ensuring a structured approach to drafting, revisions and approvals. Together, we’ll create a comprehensive, visually appealing report that tells a comprehensive and engaging story.

My top annual report copywriting tips.

• Create a timetable for collating the information and managing the writing and review process.
• Plan the content strategy and a clear structure with defined sections.
• Collaborate with key contributors to gather accurate information and diverse perspectives.
• Define your key audiences and tailor the content to address their specific interests and needs.
• Determine the theme, tone of voice, writing style and key messages.
• Use clear and concise language, avoiding jargon and complex terminology where possible.
• Develop a clear narrative that weaves a compelling story that highlights achievements and goals.
• Build credibility and demonstrate accountability, being transparent and balanced.
• Incorporate visual elements such as images, charts, graphs and infographics.
• Once written, proofread and edit thoroughly, circulating the draft to contributors for review.
• Ensure regulatory compliance, adhering to industry standards and legal requirements.

Talk to an experienced professional annual report writer.

Ready to create an annual report that informs, engages and inspires? I bring expert handling of data, strategic messaging, and brand-aligned tone of voice to every project. Whether you need full report writing, editorial input or content refinement, I can help. Call me on +44 (0) 7715 171286, email info@tomrigby.com or use the contact form.

Annual report writing FAQs

What is the purpose of an annual report?

An annual report communicates financial performance, achievements and future goals, offering a clear overview of the year. It promotes trust, ensures accountability, supports decision-making, and reflects the organisation’s commitment to transparency, growth and strategic direction for stakeholders including investors, employees, regulators and the wider public. 

Why do annual reports matter?

Annual reports go beyond compliance—they tell your organisation’s story, showcase achievements, and outline strategy. A well-crafted report builds trust, credibility, and engagement, turning complex data into a compelling narrative that highlights performance, challenges, and future ambitions while inspiring stakeholder confidence in your vision.

Who reads an annual report?

The target audience for an annual report includes shareholders, investors, employees, customers, suppliers, regulators and analysts, as well as potential stakeholders. It addresses those interested in the company’s financial health, strategic direction and operational performance, promoting transparency and trust among both internal and external audiences, including the broader public.

What should be included in an annual report?

An annual report should include statements from the Chairman and CEO, strategic objectives, financials, governance, risks, sustainability, and future plans—offering stakeholders a clear, balanced view of performance, accountability, and long-term vision.

What is the typical timeline for producing an annual report?

Producing an annual report typically takes several months, allowing time for planning, data collection, drafting, design, and approvals. Timelines vary by complexity, so early preparation is essential to avoid delays caused by workloads, holidays, or late contributions—ensuring accuracy, quality, and a smooth publication process.

How much does it cost to have an annual report professionally written?

Professional annual report copywriting typically costs between £5,000 and £15,000, depending on report length, the complexity of the available source information, research, interviews, revisions, and deadline. Short timeframes may increase costs, especially for complex projects requiring quick turnaround and extensive content development. Each quote is tailored to your brief and timeline.

What information do you need from us to write the annual report?

To effectively write your annual report, a copywriter will typically require access to financial statements, insights into company achievements and challenges, details on strategic goals and future plans, information on market conditions and competition and interviews with key personnel.

How do you make financial data engaging for a broader audience?

To make financial data engaging, simplify complex concepts and financial data using visuals such as infographics, storytelling and relatable examples. Highlight practical applications, focus on trends or insights and personalise content to address audience interests, making it relevant, accessible and actionable.