TRAVEL, TOURISM & HOSPITALITY COPYWRITING,

Travel, tourism and hospitality copywriting that inspires journeys and drives bookings.

Tourism, hospitality and travel copywriting that brings destinations and journeys to life.

The travel, tourism and hospitality industries are facing unprecedented pressure from rising inflation, increased operating costs, geopolitical unrest, and ongoing economic uncertainty that continues to reduce consumer spending power. In this increasingly competitive landscape, standing out takes more than great offers and stunning photography. It also needs words that build credibility, inspire trust, and prompt action.

 With over 30 years’ experience writing for the travel, tourism and hospitality sectors, I’ve worked with some of the world’s most recognisable brands, including EasyJet, VisitBritain, Marriott International, Intrepid Travel, TUI, Expedia, Hilton, Ryanair and Trivago. I help turn browsers into bookers with copy that blends storytelling, strategy and SEO.

 Travel and hospitality copywriting that turns interest into bookings.

 Whether you’re an international airline or a quiet countryside retreat, a luxury boutique hotel or a travel agency, increased customer awareness and expectation means that to stand out in the crowded travel and tourism sectors, you need to break the mould and stand head and shoulders above your competition.

 Travel, whether at home or abroad, is more than a product – it’s an experience, an aspiration. Modern travellers want authentic stories, meaningful journeys and content that connects before they book. From airlines and hotels to tour operators and destinations, I create compelling travel copywriting that builds trust, boosts visibility and drives booking

it’s no longer enough to rely on dreamy imagery or tired clichés. Modern travellers expect authentic, inspiring stories and content that connects before they book. You need a narrative that resonates with a diverse range of customers – one that transports them to another world, far away from their everyday lives. This includes:

• Compelling storytelling that transports readers before they’ve even packed
• SEO travel copywriting services to increase visibility and site traffic
• Tourism copywriting tailored to your audience’s needs and booking behaviours
• Copywriting for travel agencies and tour operators that differentiates you
• Destination copywriting that captures power of place.

  Travel copywriting services.

Travel is aspirational and inspirational, so in a market that is choked with choice, specialist travel copywriting is one of the few ways to differentiate between what’s on offer to customers. In years gone by, it was all too easy to use tired cliches that appealed to the widest audience. Post-pandemic, attitudes to travel have changed. Today’s conscientious travellers are increasingly opening their minds to lesser-known destinations, immersive cultural experiences and responsible tourism.

 I deliver SEO-optimised travel copywriting that inspires, informs and converts, including:

• SEO-optimised travel website content that engages visitors and drives bookings.
• Destination marketing copy that inspires wanderlust and showcases unique locations.
• Travel blog writing that boosts authority, engagement, and organic search visibility.
• Tour descriptions and itineraries with clear, persuasive breakdowns that convert curiosity.
• Brochure and guide copywriting that highlights experiences in print and digital formats.
• Travel guide writing that adds value with detailed planning resources for travellers.
• Press releases and case studies for launches, partnerships, and brand campaigns.

  Tourism copywriting services.

Destination marketing organisations, cultural attractions, and experience providers face growing challenges from sustainability demands, digital competition, and shifting traveller expectations. As an experienced destination copywriter, I help tourism brands showcase their value, highlight environmental credentials, and convert interest into bookings through clear, persuasive, and SEO-driven content.

My tourism copywriting services include:

• Tourism website content that captures local flavour and highlights USPs.
• Destination guides and pages balancing inspiration with practical information.
• Blog and article writing leveraging SEO, trends, and seasonality.
• Campaign copy for attractions, festivals, and cultural tourism.
• Sustainability and purpose statements that resonate with eco-conscious travellers.

  Hospitality copywriting services. 

Today’s hotels, resorts, and restaurants face rising costs, staffing shortages, sustainability pressures, and intense digital competition. Opportunities abound as consumers seek personalised stays, wellness retreats, eco-friendly dining, and luxury escapes. Guests want authenticity, clarity, and value. As an experienced hospitality copywriter, I create persuasive, SEO-optimised content that turns interest into bookings for hotels, resorts, restaurants, bars, venues, health resorts.

My hospitality copywriting services include:

• Hotel website content with high-converting landing pages, listings, and room descriptions.
• Luxury hospitality storytelling for resorts, villas, and boutique stays.
• Resort content highlighting facilities, exclusivity, and guest experience.
• Restaurant copywriting for enticing menus, marketing campaigns, and web content.
• Event and venue copywriting for weddings, conferences, and corporate hospitality.
• SEO hospitality copywriting ensuring your brand rank for high-intent searches.

  Who I work with: Airlines, hotels, agencies, and destinations.

As a specialist travel, tourism and hospitality copywriter, my copywriting services are trusted by a wide range of travel, tourism, and hospitality clients in the UK and worldwide, including:

Travel & Transport Providers

Airlines

Rail operators

Cruise lines

Ferry companies

Coach and luxury transport operators

Private jet and charter providers

Hotels, Resorts & Accommodation

Luxury hotels and resorts

Boutique and independent hotels

Aparthotels and serviced apartments

Spa hotels and wellness resorts

Eco-lodges and sustainable resorts

Guesthouses, lodges and retreats

Tour Operators & Travel Agencies 

Travel agencies

Tour operators

Adventure travel companies

Luxury travel planners

Group travel organisers

Destination experience providers

Destination Marketing Organisations (DMOs)

Tourist boards

National tourism organisations

City and regional DMOs

Cultural tourism bodies

Heritage and attraction boards

Resorts, Retreats & Experience Brands

Beach and island resorts

Ski resorts and mountain lodges

Golf resorts and country clubs

Wellness and yoga retreats

Safari lodges and eco-resorts

Restaurants, Bars & Culinary Brands

Destination restaurants

Hotel restaurants and bars

Fine dining venues

Resort dining concepts

Restaurant groups

Celebrity chef brands

Wedding, Event & Venue Businesses

Wedding venues

Destination wedding planners

Event venues and estates

Conference and exhibition centres

Corporate retreat venues

Wellness, Health & Lifestyle Travel

Spa and wellness resorts

Health retreats

Medical tourism providers

Longevity and wellness clinics

Thermal spa destinations

Travel & Hospitality Technology

Booking platforms

Travel tech startups

Hotel management software providers

Experience and activity platforms

Travel, Tourism & Hospitality Agencies

Tourism marketing agencies

Hospitality branding agencies

Travel PR agencies

Destination design studios

Digital travel agencies

 Why choose me as your travel, tourism and hospitality copywriter?

With over 30 years’ experience writing for the travel, tourism and hospitality sectors, I combine deep sector knowledge with proven SEO expertise to deliver content that ranks highly without ever sacrificing a compelling narrative. I understand what inspires travellers – and how to translate that into engaging copy that drives enquiries and bookings.

Every project follows an audience-first approach, tailoring messaging to leisure travellers, business buyers, and investors so it resonates with the right people at the right time. Above all, my copy is results-driven: boosting visibility, generating enquiries, and converting interest into bookings for travel companies, travel agents,  hotels, resorts, restaurants, tour operators, and tourism businesses.

  My top 10 tips for travel, tourism and hospitality copywriting.

• Sell experiences, not features: Highlight feelings, benefits, and memories instead of facilities.
• Inspire through storytelling: Use narratives that connect emotionally and encourage bookings.
• Balance SEO with flow: Include keywords naturally without losing readability.
• Know your audience: Tailor tone for leisure travellers, business buyers, or investors.
• Make content scannable: Use headings, bullets, and short paragraphs for quick readability.
• Showcase credibility: Include testimonials, awards, and case studies for trust and authority.
• Optimise for local search: Use geo-targeted keywords.
• Keep content seasonal: Update regularly with trends, seasonal offers, and destination highlights.
• Avoid jargon overload: Use clear, relatable language travellers and guests understand.
• End with strong CTAs: Always guide readers with “Book now,” “Plan your trip,” or “Enquire today.”

  Your passport to persuasive travel, tourism and hospitality copywriting services.

Your destinations, services, and experiences deserve words that inspire, reassure, and sell. With specialist travel, tourism and hospitality copywriting services, I’ll help you cut through the noise, connect with your audience, and position your brand as the trusted choice. My copywriting services have been trusted by the likes of EasyJet, TUI, Kuoni, Expedia, Clarion Hotels, CitySuites, Hilton, Travelodge, Ryanair, AliceBlu, Oceana, Viking, VisitBritain, Visit Oxfordshire and Trivago. Call me on +44 (0) 7715 171286, email me at info@tomrigby.com, or fill in the contact form to discuss your project

Travel, tourism and hospitality copywriting FAQs 

What is travel copywriting?

Travel copywriting is the art of writing persuasive content for travel brands, tour operators, and hotels that inspires travellers, drives bookings, builds trust, and enhances SEO visibility.

Why is tourism copywriting important?

Tourism copywriting transforms destinations into compelling experiences. It helps tourism businesses showcase unique offerings, improve search rankings, and convert interest into bookings by combining storytelling with SEO-friendly travel content.

What does a hospitality copywriter do?

A hospitality copywriter creates engaging website content, hotel descriptions, restaurant copy, and resort marketing materials that highlight guest experiences, boost occupancy rates, and attract bookings.

How does travel copywriting help SEO?

SEO travel copywriting improves search rankings for hotels, resorts, and travel companies by blending targeted keywords with engaging storytelling that attracts visitors, builds authority, and converts traffic into bookings.

Who needs tourism copywriting services?

Tourism copywriting services benefit tour operators, DMOs, cultural attractions, and travel agencies seeking content that engages audiences, builds credibility, and drives bookings through effective storytelling and SEO-optimised messaging.

What types of hospitality copywriting services do you offer?

Hospitality copywriting services include hotel website content, luxury resort storytelling, restaurant menus, event promotions, and SEO copywriting designed to attract guests, highlight experiences, and drive bookings in competitive markets.

How is a travel copywriter different from a travel blogger?

A travel copywriter creates strategic, conversion-focused content for travel businesses, while a blogger shares personal experiences. Travel copywriting is professional, SEO-led, and tailored to inspire bookings and enquiries.

Can a hospitality copywriter improve guest bookings?

Yes. A skilled hospitality copywriter improves guest bookings by creating SEO-optimised, benefit-led content for hotels, resorts, and restaurants that attracts travellers, builds trust, and compels visitors to reserve.

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Meta Title: Travel, Tourism & Hospitality Copywriting Services | Expert UK Copywriter

Meta Description: Expert travel, tourism & hospitality copywriting that inspires journeys and drives bookings. SEO-optimised content for airlines, hotels, tour operators and destinations.