Travel, Tourism & Hospitality Copywriting that Inspires Journeys and Drives Bookings.

 The travel, tourism and hospitality industries are facing huge pressure from rising inflation, increased operating costs, geopolitical unrest, overtourism,  and economic stability that reduces consumer spending power.

Tourism, hospitality and travel copywriting that brings destinations to life.

Travel is more than a product – it’s an experience, an aspiration, and often, a dream. But in a world overflowing with choice, the right words can mean the difference between a fleeting website visit and a confirmed booking. That’s where professional travel copywriting services come in. 

As an expert travel copywriter with 20+ years of experience, I’ve written for leading names including EasyJet, VisitBritain, Marriott International, and Intrepid Travel. I know how to turn browsers into bookers with copy that combines storytelling, strategy, and SEO.

Copywriting that turns interest into bookings.

Whether you’re an international airline or a quiet countryside retreat, a luxury boutique hotel or a travel agency, increased customer awareness and expectation means that to stand out in the crowded travel and tourism sectors, you need to break the mould and stand head and shoulders above your competition.

it’s no longer enough to rely on dreamy imagery or tired clichés. Modern travellers expect authentic, inspiring stories and content that connects before they book. You need a narrative that resonates with a diverse range of customers – one that transports them to another world, far away from their everyday lives. This includes:

• Using compelling storytelling that transports readers before they’ve even packed
• Incorporating SEO travel copywriting services to increase visibility and site traffic
• Tourism copywriting tailored to your audience’s needs and booking behaviours
• Copywriting for travel agencies and tour operators that differentiates you
• A destination copywriter who understands the power of place and how to pitch it

Why your travel, tourism and hospitality brand needs specialist copywriting

Dreamy images and clichés like sun, sand, and sea no longer cut through. Today’s travellers want:

authenticity – real stories and experiences they can connect with.

• Clarity – clear itineraries, options, and benefits.
• Reassurance – trust in your brand’s expertise and safety.
• Strong copywriting for travel, tourism and hospitality ensures your brand:
• Ranks higher with SEO travel copywriting.
• Differentiates through storytelling and brand-led narratives.
• Converts interest into bookings with benefit-led content.
• Builds long-term trust and loyalty with a consistent voice. 

Travel copywriting

Travel is aspirational and inspirational, so in a market that is choked with choice, specialist travel copywriting is one of the few ways to differentiate between what’s on offer to customers. In years gone by, it was all too easy to resort to use tired  cliches that appealed to the widest audience. Post-pandemic, attitudes to travel have changed. Today’s conscientious travellers are now looking for a fourth ‘s’ – sustainability – and are opening their minds to lesser-known destinations and unique and authentic experiences. 

• SEO-optimised travel website content that engages visitors and drives bookings.
• Destination marketing copy that inspires wanderlust and showcases unique locations.
• Travel blog writing that boosts authority, engagement, and organic search visibility.
• Tour descriptions and itineraries with clear, persuasive breakdowns that convert curiosity.
• Brochure and guide copywriting that highlights experiences in print and digital formats.
• Travel guide writing that adds value with detailed planning resources for travellers.
• Press releases and case studies for launches, partnerships, and brand campaigns.

Tourism copywriting

Tourism is one of the most competitive industries in the UK and globally. Destination marketing organisations, cultural attractions, and experience providers face challenges from sustainability demands, digital competition, and shifting traveller expectations. Consumers now seek authentic, personalised, and responsible travel experiences. As an experienced destination copywriter, I can help your brand can cut through the noise, showcase value, highlight environmental credentials, and convert interest into bookings through clear, persuasive, and SEO-driven content. 

• Tourism website content that captures local flavour and highlights unique selling points.
• Destination guides and pages balancing practical information with inspiration.
• Blog and article writing leveraging SEO, trends, and seasonality.
• Campaign copy for attractions, festivals, and cultural tourism events.
• Sustainability and purpose statements that resonate with eco-conscious travellers. 

Hospitality copywriting

Hospitality is all about experience. Today’s hotels, resorts, and restaurants face rising costs, staffing shortages, sustainability pressures, and intense digital competition. Yet opportunities abound as consumers seek personalised stays, wellness retreats, eco-friendly dining, and luxury escapes. Guests want authenticity, clarity, and value. As an experienced hotel copywriter, I create persuasive, SEO-optimised content that highlights your uniqueness, builds trust, and turns interest into bookings in an increasingly competitive marketplace. 

• Hotel website copywriting with persuasive landing pages, listings, and room descriptions.
• Luxury hospitality storytelling for resorts, villas, and boutique stays.
• Resort content that highlights facilities, exclusivity, and guest experiences.
• Restaurant copywriting with enticing menus, marketing campaigns, and web content.
• Event and venue copywriting for weddings, conferences, and corporate hospitality.
• SEO hospitality copywriting ensuring your brand ranks for the right searches. 

Who I write for: Airlines, hotels, agencies, and destinations.

My copywriting services are trusted by a wide range of travel, tourism, and hospitality clients in the UK and worldwide, including:

• Travel agencies & tour operators
• Airlines, rail, cruise and ferry operators
• Hotels, resorts and spas
• Destination Marketing Organisations (DMOs)
• Cruise lines and holiday companies
• Luxury travel brands and wellness retreats
• Cultural tourism companies
• Tourist boards
• Eco and sustainable travel providers
• Travel tech platforms and booking engines
• Travel and tourism branding, design and marketing agencies

Why choose me as your travel, tourism and hospitality copywriter?

With over 30 years’ experience writing for the travel, tourism and hospitality sectors, I combine deep industry knowledge with proven SEO expertise to deliver content that ranks highly without ever sacrificing a compelling narrative. I understand what inspires travellers and how to translate that into engaging copy. Every project takes an audience-first approach, tailoring messaging to leisure travellers, business buyers, or investors so it resonates with the right people at the right time. Above all, my copy is results-driven: boosting visibility, generating enquiries, and turning interest into bookings for travel companies, travel agents,  hotels, resorts, restaurants, tour operators, and tourism businesses. 

My top 10 tips for travel, tourism and hospitality copywriting.  

• Sell experiences, not features: Highlight feelings, benefits, and memories instead of facilities.
• Inspire through storytelling: Use narratives that connect emotionally and encourage bookings.
• Balance SEO with flow: Include keywords naturally without losing readability.
• Know your audience: Tailor tone for leisure travellers, business buyers, or investors.
• Make content scannable: Use headings, bullets, and short paragraphs for quick readability.
• Showcase credibility: Include testimonials, awards, and case studies for trust and authority.
• Optimise for local search: Use geo-targeted keywords.
• Keep content seasonal: Update regularly with trends, seasonal offers, and destination highlights.
• Avoid jargon overload: Use clear, relatable language travellers and guests understand.
• End with strong CTAs: Always guide readers with “Book now,” “Plan your trip,” or “Enquire today.” 

Your passport to persuasive travel, tourism and hospitality copywriting services. 

Your destinations, services, and experiences deserve words that inspire, reassure, and sell. With specialist travel, tourism and hospitality copywriting services, I’ll help you cut through the noise, connect with your audience, and position your brand as the trusted choice. My copywriting services have been trusted by EasyJet, TUI, Kuoni, Expedia, Clarion Hotels, CitySuites, Hilton, Travelodge, Ryanair, AliceBlu, Oceana, Viking, VisitBritain, Visit Oxfordshire and Trivago. Call me on +44 (0) 7715 171286, email me at info@tomrigby.com, or fill in the contact form to discuss your project 

Travel Copywriting FAQs 

• What is travel copywriting?

Travel copywriting is the art of writing persuasive content for travel brands, tour operators, and hotels that inspires travellers, drives bookings, builds trust, and enhances SEO visibility.

• Why is tourism copywriting important?

Tourism copywriting transforms destinations into compelling experiences. It helps tourism businesses showcase unique offerings, improve search rankings, and convert interest into bookings by combining storytelling with SEO-friendly travel content.

• What does a hospitality copywriter do?

A hospitality copywriter creates engaging website content, hotel descriptions, restaurant copy, and resort marketing materials that highlight guest experiences, boost occupancy rates, and attract bookings through persuasive, SEO-driven writing.

• How does travel copywriting help SEO?

SEO travel copywriting improves search rankings for hotels, resorts, and travel companies by blending targeted keywords with engaging storytelling that attracts visitors, builds authority, and converts traffic into bookings.

• Who needs tourism copywriting services?

Tourism copywriting services benefit tour operators, DMOs, cultural attractions, and travel agencies seeking content that engages audiences, builds credibility, and drives bookings through effective storytelling and SEO-optimised messaging.

• What types of hospitality copywriting services are available?

Hospitality copywriting services include hotel website content, luxury resort storytelling, restaurant menus, event promotions, and SEO copywriting designed to attract guests, highlight experiences, and drive bookings in competitive markets.

• How is a travel copywriter different from a travel blogger?

A travel copywriter creates strategic, conversion-focused content for travel businesses, while a blogger shares personal experiences. Travel copywriting is professional, SEO-led, and tailored to inspire bookings and enquiries.

• Can a hospitality copywriter improve guest bookings?

Yes. A skilled hospitality copywriter improves guest bookings by creating SEO-optimised, benefit-led content for hotels, resorts, and restaurants that attracts travellers, builds trust, and compels visitors to reserve.