Technology rarely sells itself – but great technology copywriting does. From AI and robotics to Cybersecurity and digital transformation, the modern technology and innovation sectors are moving faster than any other.

Even the most groundbreaking products and services can be overlooked if they’re not communicated clearly. As a UK technology copywriter, I help technology-based companies  turn innovative and complex ideas into clear, engaging narratives that build trust, win clients, and drive growth.

Copywriting for technology companies.

Technology is everywhere – cloud computing, information security, robotics, IoT, fintech, and beyond. Yet many companies struggle to bridge the gap between technical features and real-world benefits. As an expert tech copywriter, I create content that:

• Translates complexity into clarity
• Focuses on benefits, not just features
• Balances technical accuracy with persuasive storytelling
• Builds trust with proof, case studies, and social validation
• Optimises content for SEO and lead generation 

Technology copywriting that delivers results.

I write a wide variety of content, from tech marketing copy to tech corporate communications:

• Website Content: Persuasive, SEO-friendly copy that converts
• Press Releases & Case Studies: Thought leadership to showcase ROI and innovation
• Blogs & Articles: Content marketing that educates and boosts visibility
• Sales Collateral: Brochures, pitch decks, and product sheets
• White Papers & Reports: Corporate messaging that strengthens credibility

Whether it’s SaaS, IT infrastructure, enterprise software, or consumer electronics, I make sure

your message resonates with investors, business buyers, and end-users alike.

Copywriting for Cybersecurity & IT.

In Cybersecurity and IT, trust is everything. Complex architectures, compliance standards, and risk prevention strategies can overwhelm your audience if not communicated with clarity. With over 20 years’ experience in IT and Cybersecurity copywriting, I help brands:

• Turn risk into reassurance
• Distil technical specs into business benefits
• Write SEO-rich web content that improves conversions
• Produce thought leadership and white papers that position you as an authority

From network security to cloud platforms and compliance frameworks, I create Cybersecurity content that speaks to both CISOs and SMEs – ensuring technical credibility without jargon overload.

Copywriting for robotics & innovation.

Innovation consultancies, R&D firms, and robotics companies face a unique challenge: making futuristic ideas feel practical, relatable, and valuable. As a specialist in innovation copywriting, I create narratives that:

• Simplify automation and AI for decision-makers
• Showcase real-world applications and ROI
• Position you as a forward-thinking partner in digital transformation
• Support pitches, proposals, and grant applications with persuasive, benefit-led copy

Whether it’s robotics process automation, IoT solutions, or cutting-edge biotech, my copywriting helps your innovation stand out in competitive markets.

Trusted by leading technology companies.

I’ve worked with a wide range of organisations, including:

• Tech Startups & SaaS providers: Cloud, AI/ML, cybersecurity, fintech, healthtech
• Innovation Consultancies & R&D Firms: Proposals, reports, white papers
• Enterprise IT & B2B Technology Providers: Telecoms, infrastructure, managed services
• Robotics & Automation Firms: industrial, consumer, and research-based robotics
• Design Agencies & PR Firms: Outsourced copywriting for specialist campaigns
• Investors & VC-backed Startups: Pitch decks, investor comms, funding proposals

Who I’ve written for.

My copywriting services have been trusted by technology companies and innovation startups throughout the UK and across the world.

• Technology: Sage, Oxford Instruments, Renishaw, SISCO, TII
• Information Technology: Infosys, Accenture, Dell, IBM, HP
• Telecoms: O2, BT Group, Cable & Wireless, Vodafone 
• Cybersecurity: Forcepoint, Accenture, Wipro, Ultima, TII
• Cloud Computing: IBM/Red Hat, Cisco, Dell, Oracle
• Robotics & Automation: TII, Epson, Mitsubishi, Siemens
• Quantum Computing: Oxford Quantum Circuits, TII, Oxford Ionics, 

FinTech, Insurtech & Defence Tech:  TII, Nebeus, Insurwave. Helsing, Coinbase

Why choose my technology copywriting service?

Proven expertise: 30 years’ experience across technology, IT, and innovation sectors

Technical fluency: I understand APIs, Cybersecurity, automation, and emerging tech

SEO-led content: Naturally optimised for visibility and conversion

Adaptable voice: from C-suite authority to approachable consumer tone

Results-driven: content that wins contracts, drives enquiries, and boosts growth

My top 10 tips for effective technology copywriting

• Focus on Benefits, Not Just Features: Features tell what your tech does; benefits explain why it matters. Translate “256-bit encryption” into “peace of mind knowing your data is safe.

• Know Your Audience: Are you speaking to CTOs, investors, or everyday users? The same product requires tailored tone, depth, and detail to the different needs of the audience.

• Simplify the Complex: Use analogies, metaphors, and plain English. Great copy makes the intricate accessible—without dumbing it down.

• Avoid Jargon Overload: Technical terms can add credibility, but too much risks alienating readers. Define acronyms, or better yet, replace them with human language.

• Tell Stories, Not Just Specs: Bring your technology to life with case studies, user success stories, and real-world scenarios. Storytelling connects emotionally and makes content memorable.

• Build Trust with Proof: Use testimonials, case studies, awards, and statistics to reinforce credibility. Tech buyers want evidence, not empty claims.

• Optimise for SEO: Naturally weave in keywords like technology copywriting, IT services, robotics,. Prioritise readability and user experience over keyword stuffing.

• Make It Scannable: Use short paragraphs, bullet points, and clear subheadings. Busy readers scan before they commit to reading in depth.

• Stay Current with Trends: Outdated references damage credibility. Keep your content relevant by tracking emerging tech such as quantum computing, AI ethics, or 5G adoption.

• Balance Technical Accuracy with Engagement: Be factually correct, but approachable. Even in B2B, a conversational and human tone beats dry technical language every time.

Let’s simplify your innovation.

Your technology is brilliant. So don’t let complex, dull messaging hold it back. With specialist technology and innovation copywriting services, I’ll help you cut through the noise, engage your audience, and position your brand as the trusted choice. Call me on +44 (0) 7715 171286, drop me a line at info@tomrigby.com or fill out the contact form.

Technology Copywriting FAQs

• What is technology copywriting?

Technology copywriting is the art of turning technical detail into clear, persuasive content. Unlike technical writing, which explains how to use a product, copywriting for technology focuses on benefits, storytelling, and credibility. It helps audiences understand why your innovation matters, not just how it works.

• How does technology copywriting differ from technical writing?

Technical writing documents processes, instructions, and product details (such as manuals or API guides). Technology copywriting, on the other hand, markets your solutions by highlighting outcomes, benefits, and value. It’s persuasive, benefit-led, and written to generate leads, conversions, and trust.

• Who needs technology copywriting?

Any business operating in IT, Cybersecurity, robotics, AI, SaaS, or broader innovation sectors benefits from specialist copywriting. Whether you’re a startup pitching for funding, an enterprise IT provider, or an R&D consultancy, clear communication is vital to engage decision-makers and end-users.

•  What types of content does a technology copywriter create?

A technology copywriter produces a wide range of content, including:

• SEO website copy & landing pages
• Blogs, thought leadership & white papers
• Case studies & reports
• Brochures, presentations & pitch decks
• Product descriptions & FAQs
• Investor communications & press releases

• Why is specialist technology copywriting important?

Tech sectors are full of jargon and complexity. A specialist copywriter knows how to translate that into engaging, accessible language for both technical and non-technical readers. This ensures your messaging resonates with investors, buyers, partners, and everyday users, while still maintaining technical credibility.

•  Do you offer technology copywriting services in the UK?

Yes, I work with technology and innovation companies across the UK and internationally. From London-based SaaS startups to global robotics firms, I provide UK technology copywriting services tailored to your industry, goals, and audience.