Not to dress it up in any way, this is a blog about copywriting written by a copywriter – a man who has his own pens and likes to doodle.
Every now and then, I’ll share observations, opinions, rants, bloopers, and even something which might be useful to anyone looking to hire a copywriter or become a copywriter.
Everything you need to know about UK copywriters, from the average daily rate to the average age.
How to write the perfect press release Successful press release writing. In days gone by, journalists enjoyed making paper planes from badly written and poorly targeted press releases. In the 21st Century, they have the power of the delete button. Even in a world dominated by digital and social media, press releases have…
Why did you choose a career in copywriting and how did you get into it? Two things mainly – a love of the written word and a lack of O Levels. I was the product of a conventionally dull, middle-class upbringing in 70s south London, and a grisly public school education. I knew that I…
Have you ever been mistaken for anyone famous? No, me neither. At least not in person. It’s not like I’m called David Jones or John Smith. Tom Rigby is a fairly unique name. Or so I thought. Then I received an email from a young lad asking me if I would send them a signed…
I almost always have the telly or radio on or music playing while I work. If you work on your own like I do, it distracts from the silence. This morning it was the telly’s turn. In an advertisement break in one of those strange programmes you have on in the background, you know, the…
Unless someone you trust has recommend a freelance copywriter to you, you’re probably left with trying to find one online. This can be an ominous task if you’ve not done it before so to set you in the right direction, I’ve compiled a list of essential questions you should ask each candidate before making your…
