If you don’t know your short-tail from your long-tail keyword, your Panda from your Penguin, writing copy for search engine optimisation and content marketing can be a tricky balancing act. On the one hand, in order to drive visitors to your site and boost your position in the rankings, you must satisfy the search engine robots looking for high-quality content from a trusted authority.
But that’s only half of the job. Once they reach your page, your online content marketing must provide people with content they consider to be interesting and valuable. Whether you need a complete website or social media content, a product description or a landing page, I’ll work with you to identify relevant words and phrases and weave them into engaging content, layered with enough knowledge and assurance to position you as an authority in your sector.
As an SEO copywriter, I’ll make every word count: meta tags to drive traffic to your site; page titles and H1 and H2 headings that grab the attention of both reader and robot; and articulate keyword-rich content that will boost your position in search engine rankings, enhance your brand, encourage organic backlinks and engage the reader, gently offering your products and services.