Over 25 years after I started writing, some people still look at me blankly when I tell them I’m a copywriter. If they’ve not already walked away clueless, they begin to tell me about some great idea they once had. Perhaps the careers officer was right. Perhaps I should have been an estate agent.
It's not what a copywriter says. It's what he whispers.
The product of a conventionally dull middle-class childhood in 70s south London and a grisly public school education, over the years I’ve worn many hats (most of which didn’t fit) and taken a circuitous route towards becoming one of the UK’s most experienced freelance copywriters.
After studying journalism at what was then The London College of Printing, I made my way to Wapping and the sports desk at The News of the World and The Sun. Two years of watching goalless draws on cold, rain-soaked Monday nights and I started to run out of ways to describe ‘schoolboy defending’ and ‘six-pointer’.
I joined The Mirror as music correspondent and while my LP collection swelled, I remained restless. A spell in central Government communications followed, before speech writing for John Prescott also began to take its toll. Determined to find whatever it was that I was looking for, I moved out of London and became a freelance copywriter.
Since then I’ve provided a freelance copywriting service to businesses and creative agencies throughout the UK and other parts of the world. I’ve supplied words which have helped start-ups and some of the best-known brands define and develop their messages, tell their stories and sell their products and services across print and digital media.
“When I was a little boy they called me a liar. Now that I’m grown up they call me a writer.”