Copywriting Rates: Some words are worth more than others.
Writing copy – and I mean proper copy and not the stuff sold for peanuts by copy mills and written by moonlighting journalists, failed poets, frustrated novelists and students – involves a mix of art, science, experience, insight, luck and judgement. Talent is always a bonus.
Yes, sometimes I can hammer out a page within a couple of hours. But at other times, I can spend days agonising over a single strapline. And that’s the difference between churning out meaningless drivel and writing something that gets results.
Words should be weighed and not counted.
I’m not the cheapest but certainly not the most expensive. For someone with my experience, you can easily pay upwards of £600 per day. Rest assured, by hiring me you won’t be subsidising plush offices, a swish car or a champagne lifestyle.
Every piece of work is different. So, for your benefit and mine, I prefer to charge on a project basis, giving you a fixed cost before a word is written. This charge is based on my experience of the time it will take, the experience I bring, the advice I offer and the value I add.
Unlike some copywriters, I’m candid about my copywriting rates. I work on the premise that good words are worth much and should cost (relatively) little. Even with 25 years’ experience, I prefer to keep my fees relatively low.
Standard Daily Rate £300.00
Standard Hourly Rate £35.00
How do I calculate my prices?
I base my quote for each project on four factors – How clear is the brief? How difficult is the work? How long will the project take to complete? How quickly is the work needed? These are all balanced with my experience of the work required.